Donald Trump’s tweeting style is well known and widely recognized by the media and casual observers alike. What very few people realize is that Trump is following rhetorical theory first laid down by Aristotle. Far from being a buffoon or a simpleton, Trump is using timeless techniques to influence his followers. Once you learn what Trump is doing with his tweets, it is impossible to forget it, and you will understand something 99% of the population hasn’t picked up on.
A typical example of Trump’s style:
The failing @nytimes is truly one of the worst newspapers. They knowingly write lies and never even call to fact check. Really bad people!
— Donald J. Trump (@realDonaldTrump) March 13, 2016
So what’s going on here?