While his enemies would tell you he’s a dilettante Caracalla, who Gibbon dubbed “the common enemy of mankind”, and his proponents would present him as a right-wing polymath, Vox Day is at his best when he sets himself to long form writing, and this week marked the release of his latest book on contemporary politics, SJW’s Always Double Down.
In the follow-up to the widely praised, SJW’s Always Lie, Vox Day is faced with the same challenges sequels face: how to stay relevant to the original audience without recycling material and treading over the same ground. There’s no need to worry about this problem with this sequel, the subject, social justice warriors, remains constant, but the focus has changed from the personal to the organizational level.
The first book focused on the commonly seen attacks on people coming from howling leftists where someone is suddenly forced to apologize and resign from their position for saying or doing something fairly innocuous. This new book focuses on how organizations become the types of places where these types of attacks become acceptable, tolerated and normal. From a broad perspective, this book is trying to answer the question: “How do institutions become taken over by the left, turned away from their supposed function, and made to spend ever more time and effort enforcing the latest Papal bull from the local Victim’s Studies department?”
The text opens with a parable about a man forced to endure a day of diversity training for being caught with an inappropriate Dilbert cartoon hanging in his office, which sets the tone for the subject and tone for the book as a whole, and leaves the reader asking: “how did we get here?”.
From there, the next chapter deals with the cataclysmic earthquake shaking the halls of power that was just starting as the first book was released, the campaign and election of Donald Trump. Trump showed how to face down the Gramscian menace, by loudly disrespecting it and never letting it get its bearings. While many people criticized, both during the campaign, and through to this day, Trump’s demeanor and lack of magnanimity, he has instead demonstrated exactly the attitude Vox Day claimed would defeat the left in SJW’s Always Lie. Trump displays contempt for the media, establishment politicians, and everyone who comes out against his full-throated patriotic message. The left, and their quislings in the establishment right, are emotional creatures, and need to be handled accordingly. Trump goes out of his way to inflict emotional pain on his enemies in every spare moment, and it is the reason he’s in the White House and why the nation is becoming more accepting of full-bodied right wing politics.
After the discussion of Trump, and a chapter dedicated to demonstrating how SJWs will react to any particular news item, SJWs Always Double Down moves into explaining how and why organizations suddenly start spending millions of dollars on diversity campaigns, special training programs, and start holding Maoist struggle sessions in their offices. These chapters focus on both the how and why corporations so easily and suddenly companies and organizations find themselves infested with leftists who put their politics ahead of the goals of the organization, and without an legally safe recourse to get rid of them. The interceding chapters move elsewhere, but the conclusion to the main argument of the book is a section on the still-speculative task of building an organization that is immune from these kinds of infiltration that ruin once-thriving endeavors.
Those interceding chapters between understanding the mechanisms for social justice induced organizational decay and how to build immunity to them focuses on the psychology and style of a typical SJW. A discussion of GamerGate and its metastasization into other aspects of what once could be called “nerd culture” is included as well. The discussion of psychology mainly focuses on the male archetypes Vox Day uses to analyze social dynamics. Another chapter focuses on the Aristotlean categories of logical fallacy that SJW’s are most prone to utilizing.
As a whole, the book accomplishes its main goal of delivering additional content that people who wanted more from SJW’s Always Lie will find enjoyable. This is a book that builds on its predecessor, and the chapters of both books could be combined into one long volume with little redundancy. Like the last book, the defining subject is SJW’s and the main difference between the two volumes is they focus on a different set of facets of the whole subject matter.
The aesthetic question underlying this book is one worthy of consideration as well. That question is: “Given the prior existence of SJW’s Always Lie, was it worth writing SJW’s Always Double Down?”. From the point of chronicling that state of the world in this moment, it is certainly a worthy addition to the record. For people engaged in the giant worldwide salon of political social media, it is mainly a question of whether the compilation, organization and distillation of some of the ideas constantly swirling around is something worth your time. My recommendation would be to buy SJW’s Always Double Down if you’ve read SJW’s Always Lie and felt like it said some really good things, but could have taken the concept further.
Both books in the series are primarily available for Amazon Kindle, with a paperback edition of the first book.