The Memetic Warfare Handbook (Work In Progress)

If you participate in Western politics at any level today, you are a combatant in a memetic war. At stake is the soul and perhaps the existence of our civilization. If you want to maximize your effectiveness in this conflict, you must understand the dimensions of the conflict.

This is intended to be a living document. Please suggest additions, changes, etc. in the comments or on Twitter or Gab.

What To Do if You are Under and SJW-Style Attack

See Vox Day’s PDF on the subject

Fourth Generation Warfare

William S. Lind is most well known for his theory on the four generations of modern war. The current struggle is an example of a fourth generation conflict. It is no longer a competition between states and armies, but between groups of individuals with nested, shifting allegiances to many organizations, groups and causes.

The most important thing to understand about fourth generation warfare are the dimensions on which it operates. In contrast to the conventional warfare where the strategic, operational and tactical levels dominate, in fourth generation warfare we consider the physical, mental and moral dimensions of the conflict.

Importantly, the moral level is more important than the mental, which is in turn more important than the physical.

Consider an example of memetic warfare: Mozilla firing Brendan Eich. At the physical level, it inflicted a personal harm to an opponent of progressivism. On a mental level, it made opponents of progressivism fear the potential stakes of holding an opinion contrary to prevailing left-wing thought. At a moral level, however, it made many people decide there was no compromise left and hardened them against progressivism. This type of analysis will help you to understand effective and ineffective tactics.

Another example would be the well-known troll maneuver of photoshopping journalists into gas chambers. At the physical level, this may prove harmful to the poster if it results in a suspension. While at the moral level, it can only erode witness’ sympathy to your cause. However, at the mental level, this tactic causes such a reaction in its target that they often make a fool of themselves, depriving them of moral advantage.

Analyzing your actions through these lenses will help you to evaluate their effectiveness, and remember that in this conflict, winning on morality will win overall.

Meme Construction

When you are constructing images to spread a political message, there are several concerns you should keep in mind.

First: the content needs to be concise and rely on information the audience already knows if it is an argument. If it is purely informational, it should include a single piece of information, without interpretation.

Second: the image should be constructed in a visually appealing way that also communicates clearly. Search for color palettes to choose good groups of colors. Use two fonts at most, Google Fonts is your friend.

Third: utilize the seven tools of influence: reciprocation, commitment, social proof, liking, authority, scarcity, unity. See Robert Cialdini’s Book


When in doubt, construct your memes, tweets, etc as syllogisms. It is what Donald Trump does. Two or more assumptions and a conclusion. All but one of the assumptions can be implied.

Building An Audience

Create content – if you don’t produce something that someone else wants to share, your message will never spread

Positive interaction with allies – be social on social media with your allies. Apply the “Yes, and…” principle.

Create content that is timely and serves the interest of a high profile ally. This will virtually guarantee your content gets spread and helps you get a few new eyeballs while also helping allies. If you right about someone, chances are they will find it.

However, don’t be afraid to tag specific people in posts that link to an article. It can be a good way to spread your content. Larger content producers are looking for stuff to share with their followers. If you make their life easier, they


1 thought on “The Memetic Warfare Handbook (Work In Progress)”

  1. Buddy, until today, I never knew there even existed a war using memes. I’ve been making memes all this time and this has never crossed my mind. As much as I’m compelled to ask you why you do it, I’m more interested in knowing how and where you get all these ideas from.

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